New downtown Bangor retail location opens November 13, featuring official club merchandise and an exclusive Bangor-inspired design.
BANGOR, Maine — Portland Hearts of Pine and Maine Wildness are bringing the Soccer Club of Maine to Bangor with the opening of a holiday pop-up shop at 22 State Street on Friday, November 13. To celebrate the opening, the club will host a pop-up shop happy hour, inviting supporters to stop by, connect with fellow fans and get a first look at the new space. Open through January 3, the downtown location will offer supporters in central and northern Maine an opportunity to shop official club merchandise closer to home, including an exclusive design celebrating Bangor’s famous Paul Bunyan statue.
The pop-up marks another step in the club’s commitment to building a soccer community that extends well beyond Portland. With supporters across the state embracing Hearts of Pine and the excitement growing around the inaugural season of Maine Wildness in 2027, the new shop offers a way to bring both teams directly to the communities they represent.
“We’ve always said we’re the Soccer Club of Maine, and that means showing up for people across the entire state,” said Gabe Hoffman-Johnson, founder of Hearts of Pine. “The response to this club has been extraordinary, and we know there are supporters in Bangor and throughout northern Maine who feel just as connected to what we’re building as the people who come to Fitzpatrick Stadium every weekend. We’re excited to bring a little piece of Hearts of Pine and Maine Wildness to this part of the state.”
The shop will feature a selection of official Hearts of Pine and Maine Wildness apparel and accessories, giving supporters an opportunity to find gifts for the holidays or add to their own collections. Among the offerings will be an exclusive Paul Bunyan-inspired T-shirt, created specifically for the Bangor location in a nod to one of the city’s most recognizable landmarks.
“Bangor has such a strong sense of community, and we’re excited to become a small part of it,” said Kate de Oliveira, Senior Director of Consumer Goods. “We’ve seen how much Hearts of Pine and Maine Wildness mean to people across the state, and bringing the shop to Bangor gives us a chance to connect with supporters closer to home. We want this to be more than a place to buy merchandise. We want people to walk through the door and feel like this is their club, too.”
The Bangor pop-up builds on the success of the Hearts of Pine Club Shop at 127 Marginal Way in Portland, which has become a year-round destination for supporters since opening in May. The club’s retail approach has emphasized designs that reflect Maine’s character while celebrating the independent makers and creative community that help give Hearts of Pine its identity.
For the club, expanding its retail presence is also an opportunity to strengthen relationships with supporters who may not regularly travel to Portland for matches. As Hearts of Pine prepares for its third season and Maine Wildness looks toward its inaugural campaign, the Bangor shop represents another way to grow the game and build connections throughout the state.
The Hearts of Pine and Maine Wildness Bangor pop-up shop opens Friday, November 13, at 22 State Street in downtown Bangor and will remain open through January 3, 2027. The store will be hosting a special celebration open house 3:00pm-6:00pm on Friday featuring giveaways, refreshments, and an oyster bar by Lady Shuckers.
Club Shop Hours
Monday 10:00am-6:00pm
Tuesday Closed
Wednesday 10:00am-6:00pm
Thursday 10:00am-7:00pm
Friday 10:00am-7:00pm
Saturday 10:00am-7:00pm
Sunday 10:00am-6:00pm
Closed Thanksgiving Day and Christmas Day